Introduction to Digital Marketing
SEO Basics (On-page & Off-page)
Keyword Research & Competitor Analysis
Google Search Console & Analytics (Intro)
π§ͺ Project: SEO audit of a live website
Facebook, Instagram, LinkedIn Marketing
Content Strategy & Scheduling Tools
Influencer & Brand Collaboration Techniques
Analytics & Reporting
π§ͺ Project: Run and analyze a Facebook/Instagram campaign
Google Ads (Search & Display)
Meta Ads Manager (Boosted Posts vs. Ad Sets)
Retargeting & Pixel Setup
Email Marketing with Mailchimp / Sendinblue
π§ͺ Project: Create a full ad campaign + email sequence
Google Analytics (GA4), UTM Tracking
Conversion Tracking & Funnel Setup
Landing Page Optimization
Digital Marketing Strategy Planning
π§ͺ Final Project: End-to-end digital marketing plan for a brand
Google Ads, Meta Ads, Canva, Mailchimp, GA4, Ubersuggest, Semrush (Intro), ChatGPT for content
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4+ Hands-on Projects
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Certification Support (Google + Meta + In-House)
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Resume + Portfolio Setup
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Job Assistance + Mock Interviews
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ποΈ Month-Wise Learning Plan (9 Months) π§© Month 1: Programming Foundations & Problem Solving βͺ Core programming using Python / Java (choice-based) βͺ Variables, loops, functions, recursion βͺ Time & space complexity basics βͺ Introduction to problem-solving patterns βͺ Hands-on coding sessions + daily practice π Outcome: Strong logical thinking & coding confidence π§ Month 2: Data Structures β Core βͺ Arrays, Strings, Hashing βͺ Stacks, Queues, Linked Lists βͺ Sliding window & two-pointer techniques βͺ Pattern-based problem solving βͺ LeetCode / InterviewBit-style problems π Outcome: Crack easyβmedium coding rounds confidently π² Month 3: Data Structures β Advanced βͺ Trees, Binary Search Trees βͺ Heaps & Priority Queues βͺ Graphs (BFS, DFS, shortest path) βͺ Recursion & Backtracking βͺ Dynamic Programming (intro to advanced) π Outcome: Handle complex interview-level problems π§± Month 4: System Design β Foundations βͺ How large-scale systems work βͺ Load balancing, caching, databases βͺ CAP theorem, consistency models βͺ REST APIs, monolith vs microservices βͺ Low-level design (LLD) basics π Design Case Studies: β URL Shortener β Notification System β File Storage System ποΈ Month 5: System Design β Advanced βͺ High-level design (HLD) βͺ Scalable backend architectures βͺ Database sharding & replication βͺ Message queues (Kafka / RabbitMQ) βͺ Designing for millions of users π Design Case Studies: β E-commerce platform (Amazon-style) β Food delivery system (Blinkit-style) β Fintech transaction system βοΈ Month 6: Cloud-Native Development βͺ Backend development using Node.js / Python βͺ REST APIs with authentication & authorization βͺ Cloud basics (AWS/GCP/Azure overview) βͺ Deploying applications on cloud βͺ Real-time databases & storage π Project: Deploy a production-ready backend service on cloud π€ Month 7: AI-Assisted Software Development βͺ Using AI tools for engineering productivity βͺ Prompt engineering for developers βͺ AI for debugging, refactoring & testing βͺ Intro to ML concepts for engineers βͺ Integrating AI APIs into applications π Project: AI-powered feature inside a real application βοΈ Month 8: DevOps, MLOps & Production Engineering βͺ CI/CD pipelines (Git, Jenkins/GitHub Actions) βͺ Docker & containerization βͺ Kubernetes basics βͺ Monitoring, logging & alerts βͺ Secure deployments & DevSecOps concepts π Project: End-to-end CI/CD + cloud deployment pipeline π Month 9: Capstone Projects & Placement Prep βͺ 2β3 industry-grade capstone projects βͺ Mock interviews (DSA + System Design) βͺ Resume & GitHub optimization βͺ Behavioral & HR interview prep βͺ Placement pipeline & referrals π Capstone Examples: β Scalable SaaS backend (Deloitte-style) β AI-driven analytics platform (PwC/KPMG-style) β Cloud-native enterprise system (TCS-style) π§ͺ Key Program Highlights β Live instructor-led classes β Daily coding practice & evaluations β Real-world system design projects β AI-integrated development workflow β Cloud deployment & production exposure β Placement-focused learning path πΌ Placement Model Learners pay only 50% fee during the program Remaining 50% payable after placement Complimentary interview preparation Dedicated placement & referral support
πΉ Short Description: βοΈ Salesforce Development β 4 Months Master the Salesforce platform with Apex, Lightning Components, Automation Tools, and real-world projects. Learn to build custom CRM apps and workflows with full certification support and job assistance.